skip to Main Content
New Book Explores The True Impact Of Athletics

New Book Explores the True Impact of Athletics


Zac Logsdon
Author, If Not for Athletics

New Book Explores the True Impact of Athletics

Norman, OK – There are countless ways sports impacts people’s lives, but those moments often go unnoticed in today’s fast-paced media or simply never reach the public eye. For many, a pivotal sports experience is what led them into an athletic career and what keeps them coming back despite the challenges inherent in the field.

“Sports permeates everything we do and enhances our lives in ways most of us never think about. We each have stories about sports-related moments we’ve been part of, and athletics administrators are in a truly unique position to see and experience the impact sports has on student-athletes, coaches, fans and communities,” said author Zac Logsdon. “Hearing their stories has been a life-altering experience for me, and I hope others are similarly inspired by this book.”

If Not for Athletics is a collection of stories from 57 of the nation’s top athletics administrators about the many ways in which sports enriches our lives. From the excitement of big wins to the agony of gut-wrenching losses, some of these men and women share the moments in which they witnessed the true power of sports and how it can be a vehicle to promote healing, equality and positive change. The book will be available for purchase at the NACDA Conference in Orlando on June 12-13 in the exhibit hall at booth #306. Signed copies can also be purchased at and will be available on Amazon in late June. A portion of any profits from the sale of the book will be donated to a general athletic scholarship fund.

To hear selected stories in the words of the athletics administrators who experienced moments that made them wish they could stop time either to live in the moment forever or to have another shot at it, tune into the Stop the Clock podcast on  iTunes.

Zac Logsdon is an author and public speaker whose two decades of experience working with more than 150 athletic organizations have taught him that sports is truly far more than just a game. He is also the Founder/CEO of Old Hat, a strategic marketing agency that partners with athletic organizations to drive attendance, increase fundraising and improve the game experience for their fans, and President of Powerhouse, a single-source environmental graphics company specifically focused on partnering with athletic organizations.

Back To Top