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#ExOps18 – Collegiate Athletics External Operations Symposium

#ExOps18 – Collegiate Athletics External Operations Symposium

After months of planning, we are excited to announce the first ever Collegiate Athletics External Operations Symposium, or as we like to call it, #ExOps18. What is #ExOps18, you ask? Great question!

#ExOps18 is an opportunity for anyone working in collegiate athletics to learn about and discuss the topics at the forefront of the minds of those charged with ticket sales, increasing attendance, game experience and fundraising – the “external operations” of collegiate athletics. We’re starting small and because of the luxuries the web provides us, year one will primarily be an event you can attend remotely. No need to worry about getting approved to spend money to attend. That’s assuming, of course, that your university isn’t on AOL’s pay-per-minute internet service. If so, maybe you can collect some “free trial” disks in the mail and attend next year.

Fortunately for you though, not everyone is attending remotely. Old Hat has invited four of the top minds from collegiate athletics marketing and fundraising to be on-site to present, discuss and field questions. Those minds belong to:

Chris Ferris
Senior Associate AD for Sales, Marketing and Communications
Colorado State University

Ryan Peck
Executive Senior Associate AD for External Affairs
University of North Texas

Daniel Veale
Director of Marketing

Brad Wurthman
Senior Associate AD for External Affairs
Virginia Tech

On January 25 and 26, these four people will gather at Old Hat world headquarters for a day-and-a-half to discuss the topics that are weighing most heavily on their minds. Portions of those discussions will be live streamed via Facebook Live (link:, and we’re inviting you to listen in and be a part of the conversation. You will be able to send in questions ahead of time, ask questions live via Twitter using the #ExOps18 hashtag or submit questions in the comments on the Facebook Live video stream. Below is an agenda for the event and a list of topics we will be discussing, so mark your calendars and get ready to plop down in front of your computer next Thursday and Friday for some great conversation.

Please note: Portions of the days’ events will not be live streamed due to proprietary and confidential information being shared. The segments that will be live streamed are indicated below.


Thursday, January 25 – All times Central

9:00 a.m. (LIVE) – Welcome, Introductions and Icebreaker

9:30 a.m. (PRIVATE)- An Unconventional Look at How to Drive Attendance: An internal discussion on fan behavior  – Zac Logsdon, CEO, Old Hat

10:15 a.m. (LIVE) – Major in the Majors: Filtering out the unimportant and concentrating on valuable metrics – Brad Wurthman, Virginia Tech

10:45 a.m. (LIVE) – Q&A session Brad Wurthman

11:15 a.m. (LIVE) – Marketing/Ticket Sales Roundtable discussion, led by Chris Ferris, Colorado State – Topics to include: Increasing Student Attendance, Growth Metrics that Matter, Data Analytics and How do you measure engagement?

Noon – Break for Lunch

1:30 p.m. (LIVE) – Fundraising/Development Roundtable discussion, led by Ryan Peck, North Texas – Impact of the new tax code on fundraising

2:30 p.m. (PRIVATE) – Strategic Planning Session for Virginia Tech Ticket Sales

5:00 p.m. – Break for the day


Friday, January 26 – All times Central

9:00 a.m. (LIVE) – Digital Marketing Marketing Trends for 2018 Presentation/Discussion – Kevin Kelly, Director of Digital/Web, Old Hat

9:45 a.m. (LIVE) – Q&A – Last opportunity to ask our guests questions

10:15 a.m. (PRIVATE) – Internal Discussion on new products/services, positioning and adapting to the changing market

Noon – #ExOps18 Ends

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