Your plan in 2019 probably has a few different goals. Maybe you want to sell more season tickets, activate sponsors more effectively, or increase your reach into your community.
But what happens when you, as Mike Tyson said, get punched in the face (figuratively, of course)? Are you able to react quickly and effectively? Do you have concrete data to backup your plan or adjust it so you can keep pushing forward?
Old Hat has helped multiple sports teams dive into their fan data to understand who is buying what and where they’re coming from:
- We showed Virginia Tech various zip codes around Blacksburg to better spend their money to sell more football and basketball tickets.
- We found new pockets of untapped targets (families) that Colorado State hadn’t touched to push family plans and single-game football tickets.
- We’re currently working with NC State to devise the right pricing strategy for football and basketball tickets in the Raleigh-Durham area.
“Old Hat helped formulate a more strategic plan based on our data and feedback from our fans. Instead of using a one-size-fits-all approach, they helped target areas that were untapped and unengaged.”
Our data-centric approach can help your organization uncover similar information to better formulate a plan that is more targeted and more successful. To learn more about our process and methodology, let’s find a time to get on the phone and talk through your challenges to see how we can lend a hand.