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Duke University
To create a consistent and visually appealing presence for Duke's social media channels for the past three seasons, the Blue Devils tasked Old Hat with creating multiple graphic templates for each the school's 21 athletic programs.

Duke University – Duke Social Media


Old Hat has partnered with Duke since 2011, working on everything from video production, print design, environmental graphics to branding and more. For the past three years, Old Hat has created a cohesive set of template graphics for the Duke marketing and sports information offices to use on social media. This has included their primary profile pictures and cover photos as well as the creation of hundreds of graphics with close to 20 different templates per sport, all with a uniquely different look. It has also included the creation of holiday graphics for the general athletics account.

Branding & LogosGraphic DesignWeb & Digital


With 21 different sports on campus, it was important to listen to each of their needs and be sure that, while each sport needed a different look, the look had a similar “feel” across all sports. In other words, these needed to represent Duke in a classy and consistent way. Finally, with so many sports to concern ourselves with, the scope and quantity of graphics required can be daunting.

Our Roles

Our team needed to create these efficiently and effectively. We knew that we could handle the project and tie it into their print template design and once we started, we didn’t have to recreate the wheel. The only exceptions made were that all of sports used the same template, but football, men’s basketball, and women’s basketball all had their own unique designs.


Each year we have conversations with Duke about the look they are going for. From there we deliver several design ideas to them work with their feedback to finalize the overall look for the year. From there, we get to work completing all of the sports in order of their season of competition.


The feedback from the staff, coaches and fans has been terrific. These graphics also allowed Duke’s social media team to quickly develop graphics and content without having to worry about starting from “scratch”.

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