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Having completed numerous websites for various capital campaigns around the nation, Old Hat was approached by USC to help promote and inform fans about the renovation of one of the most storied and historic stadiums in the world.

LOS ANGELES COLISEUM RENOVATION WEBSITE

Old Hat helped USC unveil the $300 million renovation of the Los Angeles Memorial Coliseum. Working with the university we were able to deliver an engaging website that could serve as the main source of information for the project.

CHALLENGE

Los Angeles Memorial Coliseum is one of the most iconic facilities in the United States. Any changes to something that is a historic landmark needs to be approached with caution and a strategic plan. Delivering an engaging, informative, and interactive website was crucial for this project.

OUR ROLE

Old Hat traveled to Los Angeles to host a discovery and get to know the team. We toured the iconic facility and met with the various stakeholders of the project to get their input. Once we collected all of the needed data, we took it back to our team to work on delivering the website.

SOLUTION

Old Hat built a website to cover the project. One of the priorities of the project was pay respect to the past, but generate excitement over the future of the facility. An interactive history section was built for the fans to follow along a timeline of events at Los Angeles Memorial Coliseum. Fan information is always a big deal with projects like this. The site had an entire page dedicated to seating and others for the improvements to the fan experience. The site also included a construction cam so fans could follow along with the work on the Coliseum.

RESULTS

  • Over 415,000 pageviews

  • 163,000 users have spent 465,750 minutes on the website

  • Averaged 175 unique users on the site per day

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