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[ Everyone needs it... But what is it? ]

As a wise athletic director once said, "We need data analytics! We gotta have data analytics!"But when pressed by a staffer to explain what he meant by that, the response was, "I don't know. I just know we need it." Fortunately, Old Hat knows what it is, why you need it, and how to execute it, regardless of what your goals are, how much data you have to work with, and how organized that data is.


You can learn a lot from data, regardless of how much data you have or how "clean" it is. Simply through analyzing the zip codes of your ticket purchasers and comparing it to census data, we can learn a ton about who your buyers are and where there are pockets of opportunity for different types of tickets and price points. 

We are experts in digging through your data, organizing it and pulling out useful information that can put you on the path to increasing attendance and revenue. But don't take our word for it, read the case studies below that outline how we've helped these organizations put more dollars in their pockets and butts in their seats.


"It was time for us to get an updated, data-driven answer to the question…what is the true value of our football tickets? Old Hat thoroughly researched our environment, then developed a comprehensive market-specific analysis that will allow us to more strategically develop our pricing models, while balancing the goals of maximizing revenue and filling seats."

- Chris Boyer, Deputy AD for External Operations, NC State

"Engagement and ticket sales are critical areas for us. Old Hat’s expertise and support with usable data analytics directly linked to strategic initiatives are outstanding. We have an extremely talented and dedicated team of people working very hard at Colorado State. With Old Hat’s partnership, we are laser-focused on and confident about specific opportunities for engagement and sales growth this year."

- Chris Ferris - Sr. Assoc. AD, Sales, Marketing, and Communications

"Old Hat helped formulate a more strategic plan based on our data and feedback from our fans. Instead of using a one-size-fits-all approach, they helped target areas that were untapped and unengaged. Their ability to make the complex seem simple was truly appreciated as we work to expand our reach throughout our region."

- Brad Wurthman, Sr. Assoc. AD, External Affairs Virginia Tech University



Ticket Data Analysis

Census Data Research

Ticket Pricing Studies

Economic Impact Studies

Regression Analysis

Secondary Market Data

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