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News September 24th, 2018

At Old Hat, we love schedule posters. LOVE. THEM. In fact, we’ve designed more than 5,000 of them for hundreds of sports programs over the past 15 years. But in a time where posters are getting more and more extravagant and fans are less and less likely to attend our events, we have to ask the question: Are schedule posters…

News September 12th, 2018

For the first time ever, we’re faced with having to effectively market our programs to four different generations. On one end, we have the Baby Boomers who have been our loyal base for 40+ years and contribute the vast majority of the donations to our fundraising arm. Then we have Gen X, Millennials and finally, the “Squirrel!” generation… Gen Z.…

News August 20th, 2018

A 2016 Planet Money podcast highlighted the economics of stadium vendors at Fenway Park. Based on seniority, each vendor got to pick what they wanted to sell each night and what section they were going to sell it in. Hot dogs in the bleachers. Beer behind home plate. One by one, they all picked their product and section. One might assume that…

News August 10th, 2018

You know you need to be investing in data analytics in order to move the revenue needle. But if you’re like a lot of athletic departments, you might not know where to begin. When it comes to using data, many collegiate athletics marketers are concerned about: • Only having old data. • Data that’s disorganized or inconsistent. • Not knowing…

News July 27th, 2018

We all know the movie and love the sentiment “If you build it, they will come.” Sadly, it’s not a magical corn field you are trying to fill with legends and a handful of local fans. Instead, you’re dealing with large facilities and fans whose attention is fragmented. Facilities spending is one of the biggest reasons otherwise profitable or self-sufficient…

News July 5th, 2018

Unless you’ve been living under a rock for the past week, you know that Taylor Swift’s new album just dropped. For the record: she’s amazing. So when I found out she would only release her new album on iTunes, I was really stuck in a hard place because I am a full supporter of Spotify (and ONLY Spotify). After a…

News June 27th, 2018

With the start of each new school year, a crop of new potential fans is being introduced to your team. The good news is they are predisposed to love you. The challenge is getting them into the stadium - not just this year, but in the future. So who will your fans be in 2022 when today's incoming freshmen graduate?…

News February 27th, 2018

A few years ago I took a vacation to Cabo. It was beautiful and relaxing … except that every time I tried to relax on the beach and enjoy my surroundings, somebody wanted to interrupt the experience and sell me something. Sombreros. Ice cream. Water sport activities. Colorful souvenirs. Beach blankets. And you know what? It was frustrating. It wasn’t the experience I…

News February 14th, 2018

Just when you thought you knew what content performed well on Facebook, the social media giant is shaking things up. In early January, Facebook announced a reform to their algorithm that will make organic reach more difficult for businesses while improving the Facebook experience for consumers. The adjusted algorithm prioritizes “high-quality posts” or posts that they believe people want to…

News January 29th, 2018

#ExOps18 is in the books and by all indications, it was a rousing success. Huge thanks goes out to Brad Wurthman, Ryan Peck, Chris Ferris and Daniel Veale for traveling to Norman, spending a couple days with us and contributing great information to the discussion. Thanks also goes out to everyone who joined remotely. We were excited to see that…

News January 15th, 2018

After months of planning, we are excited to announce the first ever Collegiate Athletics External Operations Symposium, or as we like to call it, #ExOps18. What is #ExOps18, you ask? Great question! #ExOps18 is an opportunity for anyone working in collegiate athletics to learn about and discuss the topics at the forefront of the minds of those charged with ticket sales, increasing…

News December 15th, 2017

Growing up in Texas, snow days were rare. Even just a little ice or a little snow typically resulted in everything shutting down. My friends and I would spend the day running, sliding, and eventually falling on the ice. It may have only happened once or twice in my entire childhood, which made it all the more memorable.   This last…

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