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News June 27th, 2018

With the start of each new school year, a crop of new potential fans is being introduced to your team. The good news is they are predisposed to love you. The challenge is getting them into the stadium - not just this year, but in the future. So who will your fans be in 2022 when today's incoming freshmen graduate?…

News February 27th, 2018

A few years ago I took a vacation to Cabo. It was beautiful and relaxing … except that every time I tried to relax on the beach and enjoy my surroundings, somebody wanted to interrupt the experience and sell me something. Sombreros. Ice cream. Water sport activities. Colorful souvenirs. Beach blankets. And you know what? It was frustrating. It wasn’t the experience I…

News February 14th, 2018

Just when you thought you knew what content performed well on Facebook, the social media giant is shaking things up. In early January, Facebook announced a reform to their algorithm that will make organic reach more difficult for businesses while improving the Facebook experience for consumers. The adjusted algorithm prioritizes “high-quality posts” or posts that they believe people want to…

News January 29th, 2018

#ExOps18 is in the books and by all indications, it was a rousing success. Huge thanks goes out to Brad Wurthman, Ryan Peck, Chris Ferris and Daniel Veale for traveling to Norman, spending a couple days with us and contributing great information to the discussion. Thanks also goes out to everyone who joined remotely. We were excited to see that…

News January 15th, 2018

After months of planning, we are excited to announce the first ever Collegiate Athletics External Operations Symposium, or as we like to call it, #ExOps18. What is #ExOps18, you ask? Great question! #ExOps18 is an opportunity for anyone working in collegiate athletics to learn about and discuss the topics at the forefront of the minds of those charged with ticket sales, increasing…

News December 15th, 2017

Growing up in Texas, snow days were rare. Even just a little ice or a little snow typically resulted in everything shutting down. My friends and I would spend the day running, sliding, and eventually falling on the ice. It may have only happened once or twice in my entire childhood, which made it all the more memorable.   This last…

News December 5th, 2017

The Florida sports landscape is one that is truly unique. It is the third largest state for intercollegiate and professional sports in the nation. A sports fan’s paradise set in a paradise climate. In other words, the ultimate challenge for a sports marketer trying to drive fan attendance. When the average yearly temperature is 70 degrees it’s going to take…

News November 21st, 2017

Have you ever played the game “would you rather” with friends? It’s a great conversation starter. Since we know a lot of marketers want to start more conversations with Millennials and Gen Z – and that sometimes looking at research is exhausting when your day is already full of tasks and reports – we’ve put together a game of marketing…

News October 23rd, 2017

Have you ever been emotionally hijacked? You're confronted with harm, either physical or emotional, and all of a sudden you're in fight or flight mode. Your blood starts pumping and you cease to think clearly. Your mind gets blurry and you lose all ability to make rational decisions. Sound familiar? We all experience it but how we react differs from…

News October 13th, 2017

When you’re selling tickets, one of the main groups you need to appeal to is the millennial generation: the 18-34(ish) year old group of current students, recent grads, and local sports fanatics. And guess what? They’re broke. Not just college-student-eating-ramen broke or first-job-small-salary broke, but seriously broke. In 2016, there were more households in poverty headed by a Millennial than…

News September 18th, 2017

Collegiate athletics marketing is all about activating fan affinity. We pour painstaking effort into producing visually dynamic schedule posters with die-cuts, custom photography, stellar taglines and whatever the latest printing technique is so we can slap our fans in the face and get them excited about the upcoming season. We post social media graphics to let all of our followers…

News September 13th, 2017

If you have worked in any industry that has physical locations, you have probably at least heard of ADA (Americans with Disabilities Act) compliance. When most people think of ADA compliance, they think of things like wheelchair accessibility and other facilities requirements. It’s natural to include ADA considerations in your $100 million stadium project, but have you ever thought about ADA…

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