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News September 6th, 2017

So you say you're tired of the same old Hype-Intro Video with highlights cut to really theatrical epic music. We get it. Seriously, we.get.it. You want something with "PRODUCTION VALUE." That's one of those buzzwords you'll hear video production people say a lot. It's something most folksoutside of the creative community don't care a whole lot about. And that's not…

News August 31st, 2017

YouTube is the social media channel for all things video, from self-promotion to how-to lessons to crazy cat antics. It’s the place where brands go to connect with a variety of audiences, where consumers go for information and entertainment, and where social influencers can make a living. In August, Adweek published an article about what’s hot on YouTube now based…

News August 24th, 2017

For as long as I've been working in athletics, this industry has always focused heavily on project work. Meaning, it is rare that you find an athletic department that engages a firm or a designer to be a strategic partner. Most of the time, it's more about finding a designer or firm that can quickly churn out random projects. While…

News August 1st, 2017

Everyone seems to be talking about Snapchat as the hot new social media platform. Actually, it really isn’t that new. Snapchat first made an appearance in 2011. Let’s put some perspective around that. Remember the hit song “Friday” by Rebecca Black? What about the wedding of Prince William and Kate Middleton? The final installment of Harry Potter was released. Yeah,…

News June 9th, 2017

FOR IMMEDIATE RELEASE Contact: Zac Logsdon Author, If Not for Athletics zac@oldhatcreative.com New Book Explores the True Impact of Athletics Norman, OK – There are countless ways sports impacts people’s lives, but those moments often go unnoticed in today’s fast-paced media or simply never reach the public eye. For many, a pivotal sports experience is what led them into an athletic career…

News June 8th, 2017

We understand that environmental branding is imperative in appealing to fans and is a game-changer in the recruiting process. We also know that big projects often mean big investments and sometimes big headaches! We wanted to find out more about the challenges you face when it comes to projects involving large-scale graphics, so we recently conducted a survey. Here are…

News June 1st, 2017

If you follow Old Hat at all, you certainly must have heard by now that I recently finished writing a book called If Not for Athletics. And as you can see from the graphic above, it's a collection of 64 stories from 57 athletics administrators about the many ways in which sports shapes our lives. The books should be available on…

News April 19th, 2017

Sports can have a powerful impact on people's lives whether they're part of the action or simply rooting for a favorite team from the sidelines. We wanted to know more about the fan experience, so we asked a few questions. Here's what fans told us during our most recent online survey.

News April 11th, 2017

In the summer of 2004, I took my first trip to Chapel Hill, NC. I had just started Old Hat and Rick Hart, then on staff at Oklahoma Athletics but now the AD at SMU did me the favor of calling UNC on my behalf to see if they might have some work for me. Fortunately, they did and we’ve…

News April 6th, 2017

Intro Videos have become as expected at the stadium as hot dogs and cheerleaders. Everybody has a video board and everybody is putting stuff on those boards. Let's take a look at five common mistakes that are made with Intro Videos and how you can punch them up a bit. 5. All or Nothing A lot of times when an…

News April 3rd, 2017

Think about the question above for a minute or two. When a fan arrives on campus or enters your arena, what is the first thing they hear? Is there a specific script or instructions for your staff? Do you rely only on the friendliness of the staff to welcome fans or have you also set up your facilities in a…

News March 6th, 2017

Underdog : noun /ˈəndərˌdôɡ/ a competitor thought to have little chance in a fight or contest alternate definition: the team or competitor that nearly everyone is pulling for Origin of "Underdog" According to Anoosh Chakelian from a 2011 article in The Telegraph, "the origin of the term ‘underdog’ can be discovered in the murky depths of ship-building history. Planks of wood labeled ‘dogs’…

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