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News February 10th, 2017

When somebody visits your website, you have to grab their attention right away if you want them to stick around and consume the content you are offering. In the past, we have always told our clients they have between 30 and 60 seconds to get a site visitor’s attention. If you don’t give somebody a reason to stay before that…

News February 6th, 2017

I grew up during the Barry Switzer era of Oklahoma Football. We'd travel to Norman from Guthrie, OK and watch the Sooners lay victim to whoever dared enter Oklahoma Memorial Stadium. Winning wasn't just expected, it was a foregone conclusion. We never really entertained the idea that losing was a feasible option. After Switzer left in the late eighties, the…

News February 1st, 2017

I can't say for certain, but I truly don't think I've ever shaved on the day of a Sooner Football game. It had to have started back in college when I rarely shaved at all and certainly wasn't going to go through the trouble on a Saturday before a football game. Then, when I started my career and had to…

News January 11th, 2017

Do ever you find yourself picking apart things you're an expert in? I'm not talking about the things you think you're an expert in. Not the topics that fill our newsfeeds: politics, officiating, coaching, quarterbacking. I'm talking about the things that consume your everyday lives: jobs/fantasy football/fonts/pickling. You actually know a little something-something about these things and can talk intelligently about them. You know,…

News December 21st, 2016

I was talking with a close friend the other day that was telling me about the woman he's dating. She just received her Ph.D. and is moving to Washington, D.C. to work for an organization whose mission is to get clean drinking water to the 800 million people on the planet that don't have access to it. As he told…

News December 9th, 2016

When you’re trying to market your program and sell tickets, some audiences are easier to reach than others. Alumni? You know who they are and how to reach them. The same goes for students and people who have purchased season tickets or other ticket packages from you before. But things get a little trickier when you’re trying to market yourself…

News December 5th, 2016

I've never been to London on the underground transit system, commonly referred to as the Tube, but I've heard the phrase mind the gap. And apparently so has every Londoner, as that phrase repeats at every underground stop. The purpose of the recording (and signs plastered along the platform and train) is to remind commuters as they're getting on and off…

News November 18th, 2016

At the 2016 NACMA Conference, Old Hat lead a presentation on marketing automation. We highlighted the success of RaiseUpCarolina.com, a ticket sales website built for UNC that has helped increase ticket sales revenue by more than $500,000 and aided in selling out their premium seating areas for the first time ever. Marketing automation is one of the tools we used as a part of…

News November 2nd, 2016

"Great moments are born from great opportunity." That's the first line of US Hockey Coach Herb Brooks' motivational locker room speech in the movie Miracle that is about the 1980 victory over the USSR in the Lake Placid Olympics. It's unclear if Coach Brooks actually said it, but man, when you hear Kurt Russell deliver it, you're hooked. The 2000 film Remember the Titans is…

News October 5th, 2016

If there was only one thing I could tell a new college graduate looking to get into the sports industry it's that the turnover is constant. Folks are always moving halfway across the country for new opportunities. During my eight busy seasons with Old Hat, the list is short for people who have remained at the same institution for several…

News September 30th, 2016

A few of us went to a digital marketing conference recently, and one of the speakers talked about storytelling. It kind of took us by surprise. A digital conference should be about high-tech stuff, right? And storytelling has been around since before any kind of tech existed. But here’s the thing. Engaging your fans online is like telling a story.…

News August 4th, 2016

Your brand is the story. Your logo is the cover of the book. That's how I would best describe the brand/logo relationship. And unfortunately as often as we're told not to judge a book by its cover, that's exactly what we do because that's all we can do. What else do we have to judge it on, and who wants to read…

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