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News April 19th, 2017

Sports can have a powerful impact on people's lives whether they're part of the action or simply rooting for a favorite team from the sidelines. We wanted to know more about the fan experience, so we asked a few questions. Here's what fans told us during our most recent online survey.

News April 11th, 2017

In the summer of 2004, I took my first trip to Chapel Hill, NC. I had just started Old Hat and Rick Hart, then on staff at Oklahoma Athletics but now the AD at SMU did me the favor of calling UNC on my behalf to see if they might have some work for me. Fortunately, they did and we’ve…

News April 6th, 2017

Intro Videos have become as expected at the stadium as hot dogs and cheerleaders. Everybody has a video board and everybody is putting stuff on those boards. Let's take a look at five common mistakes that are made with Intro Videos and how you can punch them up a bit. 5. All or Nothing A lot of times when an…

News April 3rd, 2017

Think about the question above for a minute or two. When a fan arrives on campus or enters your arena, what is the first thing they hear? Is there a specific script or instructions for your staff? Do you rely only on the friendliness of the staff to welcome fans or have you also set up your facilities in a…

News March 6th, 2017

Underdog : noun /ˈəndərˌdôɡ/ a competitor thought to have little chance in a fight or contest alternate definition: the team or competitor that nearly everyone is pulling for Origin of "Underdog" According to Anoosh Chakelian from a 2011 article in The Telegraph, "the origin of the term ‘underdog’ can be discovered in the murky depths of ship-building history. Planks of wood labeled ‘dogs’…

News February 10th, 2017

When somebody visits your website, you have to grab their attention right away if you want them to stick around and consume the content you are offering. In the past, we have always told our clients they have between 30 and 60 seconds to get a site visitor’s attention. If you don’t give somebody a reason to stay before that…

News February 6th, 2017

I grew up during the Barry Switzer era of Oklahoma Football. We'd travel to Norman from Guthrie, OK and watch the Sooners lay victim to whoever dared enter Oklahoma Memorial Stadium. Winning wasn't just expected, it was a foregone conclusion. We never really entertained the idea that losing was a feasible option. After Switzer left in the late eighties, the…

News February 1st, 2017

I can't say for certain, but I truly don't think I've ever shaved on the day of a Sooner Football game. It had to have started back in college when I rarely shaved at all and certainly wasn't going to go through the trouble on a Saturday before a football game. Then, when I started my career and had to…

News January 11th, 2017

Do ever you find yourself picking apart things you're an expert in? I'm not talking about the things you think you're an expert in. Not the topics that fill our newsfeeds: politics, officiating, coaching, quarterbacking. I'm talking about the things that consume your everyday lives: jobs/fantasy football/fonts/pickling. You actually know a little something-something about these things and can talk intelligently about them. You know,…

News December 21st, 2016

I was talking with a close friend the other day that was telling me about the woman he's dating. She just received her Ph.D. and is moving to Washington, D.C. to work for an organization whose mission is to get clean drinking water to the 800 million people on the planet that don't have access to it. As he told…

News December 9th, 2016

When you’re trying to market your program and sell tickets, some audiences are easier to reach than others. Alumni? You know who they are and how to reach them. The same goes for students and people who have purchased season tickets or other ticket packages from you before. But things get a little trickier when you’re trying to market yourself…

News December 5th, 2016

I've never been to London on the underground transit system, commonly referred to as the Tube, but I've heard the phrase mind the gap. And apparently so has every Londoner, as that phrase repeats at every underground stop. The purpose of the recording (and signs plastered along the platform and train) is to remind commuters as they're getting on and off…

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