skip to Main Content
News December 9th, 2016

When you’re trying to market your program and sell tickets, some audiences are easier to reach than others. Alumni? You know who they are and how to reach them. The same goes for students and people who have purchased season tickets or other ticket packages from you before. But things get a little trickier when you’re trying to market yourself…

News December 5th, 2016

I've never been to London on the underground transit system, commonly referred to as the Tube, but I've heard the phrase mind the gap. And apparently so has every Londoner, as that phrase repeats at every underground stop. The purpose of the recording (and signs plastered along the platform and train) is to remind commuters as they're getting on and off…

News November 18th, 2016

At the 2016 NACMA Conference, Old Hat lead a presentation on marketing automation. We highlighted the success of RaiseUpCarolina.com, a ticket sales website built for UNC that has helped increase ticket sales revenue by more than $500,000 and aided in selling out their premium seating areas for the first time ever. Marketing automation is one of the tools we used as a part of…

News November 2nd, 2016

"Great moments are born from great opportunity." That's the first line of US Hockey Coach Herb Brooks' motivational locker room speech in the movie Miracle that is about the 1980 victory over the USSR in the Lake Placid Olympics. It's unclear if Coach Brooks actually said it, but man, when you hear Kurt Russell deliver it, you're hooked. The 2000 film Remember the Titans is…

News October 5th, 2016

If there was only one thing I could tell a new college graduate looking to get into the sports industry it's that the turnover is constant. Folks are always moving halfway across the country for new opportunities. During my eight busy seasons with Old Hat, the list is short for people who have remained at the same institution for several…

News September 30th, 2016

A few of us went to a digital marketing conference recently, and one of the speakers talked about storytelling. It kind of took us by surprise. A digital conference should be about high-tech stuff, right? And storytelling has been around since before any kind of tech existed. But here’s the thing. Engaging your fans online is like telling a story.…

News August 4th, 2016

Your brand is the story. Your logo is the cover of the book. That's how I would best describe the brand/logo relationship. And unfortunately as often as we're told not to judge a book by its cover, that's exactly what we do because that's all we can do. What else do we have to judge it on, and who wants to read…

News July 18th, 2016

As more and more social media platforms make their debut, how on earth are you supposed to figure out which platform is the best fit to promote your program? What's best for your brand? Which platforms attract which groups of fans? Which social media platforms will just eat up your time? Let's make this fun and think about social media…

News July 15th, 2016

Have you ever had that moment where you look at another program’s website, schedule poster, or other promotional materials and say to yourself: “Man! That’s so cool. I want exactly the same thing – except in my school’s colors.” Of course you have. We’ve all been there. That moment of marketing envy happens all the time. And that’s ok, because last time I checked…

News June 28th, 2016

Repeat after us: video is your friend. You already know that video lets you reach your fans in a way that’s exciting and memorable. But did you know that video play on smartphones and tablets has grown 116% every year since 2011? Current statistics show that about 70% of Americans watch short-form videos daily on their smartphone, with the youngest…

News June 24th, 2016

Last week, Old Hat made it's 12th consecutive trip to the NACDA/NACMA Conference in Dallas. We were fortunate enough this year to have been invited to present on the subject of marketing automation. The title of the presentation was, "Increasing Revenue while Decreasing Workload: Using Marketing Automation to Drive Ticket Sales and Fundraising Revenue." The whole idea behind marketing automation…

News May 24th, 2016

Last Monday I posted an article about the death of the schedule poster as we know it and talked about the need to breathe life back into it through treating it more like an advertisement than an informational tool. Simply informing people of when the games will be played and scattering athlete photos around an 18 x 24" space doesn't do much…

Back To Top