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News April 4th, 2016

My father cried on November 16, 1957. He was 12 years old and he wept on my grandfather’s lap as he had just experienced something he had no recollection of ever experiencing before. His beloved Oklahoma Sooners lost a football game for the first time in more than 4 years. When OU began their 47-game winning streak, he was only…

News March 28th, 2016

Every year, one of your key variables for season ticket sales is churn: how many fans repurchase a package and how many defect? Once you know that, you’re faced with another decision: how much do you spend to regain those lost fans? Will it be easier and more cost-efficient to try to win them back, or should you invest more…

News March 9th, 2016

Coach Harbaugh has been in the news a lot lately. Whether you agree with his techniques or not, one thing is undeniable: he’s making the off season something worth watching. And from a marketing perspective, that’s powerful stuff. Sports marketers are challenged to find ways to draw a crowd and keep them coming back. That’s getting harder and harder to do, because there are…

News March 4th, 2016

It always surprises me to see a development office pigeonholed to the back pages of an athletics website.  It happens all the time.  Development is an after thought on the website.  It sends such a confusing message.  Our development raises money for facilities and to serve our student athletes. It is incredibly important to what we do as an athletic…

News February 21st, 2016

Old Hat Creative recently hosted a webinar, where we presented information about our recent "Raise Up Carolina" website launch.  One of the best features of this site is the inclusion of marketing automation. This is something we are now offering on new website projects. Don't know about marketing automation? I'll explain it to you, the way it was explained to…

News February 6th, 2016

I was talking with one of our account executives about a site we recently launched.  We were reviewing the analytics and noticed there was a significant jump between now and the last time I pulled the numbers.  I had not noticed the jump initially, but when it was pointed out to me I did a little digging and was able…

News February 3rd, 2016

Back in the day, there was one group you could count on to be at the game and stick with you ‘til the end: students. The good news is that yesterday’s students are today’s involved alumni. The bad news is that when you look at the student section today, it’s looking a little thin…and sometimes practically empty by the time…

News January 6th, 2016

There’s a whole spectrum of fandom out there, ranging from the passively positive to raving loyalists with a lifelong commitment to the team. Your goal is to move as many fans as possible forward along this spectrum, deepening their relationship with and commitment to your program.  But how do you turn a lukewarm supporter into a fired-up fan? And once…

News December 18th, 2015

As a sports marketer, what do you sell? The simple and obvious answer is, of course, tickets. Those game ticket sales, in turn, fuel other revenue streams: concessions, merchandise, and indirectly other types of program support. But in reality, you’re selling much more than tickets. You’re selling an experience of your school’s brand and what it means to be a…

News December 6th, 2015

Football season is winding to a close and basketball season is heating up. No matter which sport you work with, these four tips will help you take your marketing efforts from having an average season to dominating your goals. 1. Talk smack. As a sports marketer, you basically get paid to talk smack. How glorious is that? It’s a beautiful…

News September 6th, 2015

I get the question all the time: "What should we be doing that we aren't doing?" or "What's the newest thing that we should be doing?" There are always new answers because there are always new things being developed. But right now and for the foreseeable future, the answer is: Marketing Automation What is marketing automation, you ask? Well, there's a graphic below that does…

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