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OKC Spark Launches New Team Website; Firing On All Cylinders As Opening Day Draws

Old Hat Creative Providing Marketing Muscle For Professional Softball Franchise


With less than 100 days to go before its inaugural season begins, the OKC Spark are

firing on all cylinders and Old Hat Creative is providing marketing muscle to help launch

the professional softball franchise. View team website



The Spark open play June 15-17 by hosting the SIS Vipers for a three-game series at the

University of Central Oklahoma before beginning play on July 1 at Hall of Fame Stadium

in Oklahoma City.


What began as a request for Old Hat Creative to develop a brand identity and logo for

the Spark quickly grew into a comprehensive marketing services agreement, through

which Old Hat Founder Zac Logsdon and his team now oversee all marketing initiatives

on behalf of the franchise.


Under Logsdon's direction, Old Hat is providing the following marketing services to the

OKC Spark:

  • Marketing/Communications Strategy

  • Digital Marketing Strategy

  • Web/Digital Strategy and Presence

  • Community Engagement Programs

  • Gameday Experience

  • Fan Engagement Elements

  • Creative Production (social media graphics, website content)


With interest and excitement for the Spark’s inaugural season building, and Opening

Day just 78 days away, Old Hat has delivered the following marketing and fan

engagement assets in the past four weeks:

  • Launched a highly successful season ticket campaign that surpassed team sales

  • goals;

  • Designed and launched team website with ticket sales and e-commerce functionality

  • (www.okcspark.com);

  • Designed and introduced OKC Spark digital/social media platforms, which have

  • quickly captured more than 18,000 followers across Twitter (+5,700), Instagram (+5,400)

  • and Facebook (+7,400);

  • Launched official merchandise e-commerce platform;

  • Developed team mascot (creation, naming, artwork, liaison with production

  • company);

  • Designed facility graphics

“Working with the Spark is an absolute blast,” said Logsdon who, in addition directing

operations for Old Hat, also serves as Chief Marketing Officer for the franchise. “How

often do you have the opportunity to launch a brand-new professional sports franchise

in a brand-new league? When Team Owner Tina Floyd approached us about

overseeing marketing operations for the franchise, it was an automatic and enthusiastic

‘yes’, and we are absolutely honored to do so.”


"Opening Day is right around the corner and you can feel the interest and excitement

building not just in Oklahoma City, but across the region. Fans are guaranteed not only

to see many of the best players in the world, but to have an absolutely great time at

the ballpark," added Logsdon.

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