In what is a continued expansion of the professional services offered by Old Hat Creative to its partners, Old Hat has been selected to develop and direct the full range of consumer marketing programs in support of the Oklahoma City Spark, a Women's Professional Fastpitch (WPF) franchise that will debut in 2023.
As part of the comprehensive marketing services agreement, Old Hat Founder Zac Logsdon and the Old Hat team will oversee all marketing initiatives on behalf of the professional sports franchise.
The announcement was made today by OKC Spark Owner Tina Floyd and Logsdon.
Under Logsdon's direction, Old Hat will provide the following marketing services to the OKC Spark:
Marketing/Communications Strategy
Digital Marketing Strategy
Web/Digital Strategy and Presence
Creative Production
Community Engagement Programs
Gameday Experience
Fan Engagement Elements
Creative Production (social media graphics, website content)
Old Hat Creative began its association with the OKC Spark in 2022 when the agency was selected to develop the team’s brand identity, logo and digital/social media elements.
“The world’s most knowledgeable and passionate fans of women’s fastpitch either live in or regularly travel to Oklahoma City,” said Floyd. “As we launch our professional franchise, our marketing efforts must reflect the unmatched passion of fastpitch fans while inspiring the next generation of players to follow our amazing athletes and this wonderful game. That’s why we turned to Old Hat and Zac. To be the best, you have to work with the best — and that’s what this agreement allows us to do.”
“We believe in Tina’s vision for what the OKC Spark will mean not only to the community, but for the continued growth of fastpitch worldwide,” Logsdon added. “The future of this sport is incredibly bright and the OKC Spark will be a major part of that success story.
“Building upon two decades of collaboration with the best partners any agency could ever have, we are proud to now be in the starting lineup for the Spark, working in-house to design and direct marketing programs that drive measurable growth in revenue, brand awareness and fan engagement. We aren’t interested in singles or doubles. With the Spark, we are swinging for the fences.”
ABOUT OLD HAT
Beginning its 20th year of continuous operation, Old Hat Creative partners with universities, professional sports franchises and governing bodies in national and international sport to deliver award-winning brand identity, video production, animation, facility graphics and digital / social media services.
Old Hat has continued to expand its service offering to include in-house marketing, communications, sales, event management and fan engagement solutions.
ABOUT WOMEN'S PROFESSIONAL FASTPITCH
WPF is the official professional softball league in the United States, founded by USA Softball, USSSA and Smash It Sports. WPF will showcase the best athletes in softball, provide a world-class experience for fans and connect with the next generation of aspiring softball stars.
The OKC Spark are one of four teams expected to compete in the inaugural season of Women’s Professional Fastpitch in 2023, joining franchises based in Dallas, Texas; Viera, Florida; and Rochester, New York.