The 6-Step Creative Process
- Project Initiation To get the job started.
- Information Gathering To get all the materials and information needed to start the project.
- Presentation of Concepts To submit the first concept of the project to the client.
- RevisionsTo get the project to a satisfied state for the client.
- Production of Deliverables To get the approved project prepared for final delivery.
- Delivery To get the final project files to the production company, or the client.
1. Project Initiation
Objective: To get the job started.
- This will often be as simple as sending an email or having a quick call about the project.
- If the project request is unclear, Old Hat will contact you to get a better feel for the project so we can provide an accurate quote.
- Old Hat will provide pricing and expected delivery date before proceeding with the project. If projects require a quick turnaround, rush fees may apply.
2. Information Gathering
Objective: To get all the materials and information needed to start the project.
- This step is the most crucial in order to be efficient and stay on budget.
- Before starting the project, Old Hat will talk with you about your goals and discuss preconceived ideas you may have about the project.
- If possible, providing samples is helpful in guiding our designers.
Old Hat will require the following materials to complete the project:
- design template from printer (for tickets and unique projects)
- For specialty projects, we ask for printer information so we can talk with printers directly about issues/questions for setting up files.
3. Presentation of Concepts
Objective: To submit the first concept of the project to the client.
- When submitting our first draft, Old Hat will ensure that the piece addresses any needs determined in the information gathering stage.
Objective: To get the project to a satisfied state for the client.
- Old Hat will review changes that have been provided and address any unclear requests.
- We ask that you send the layout to all parties that may have input throughout the creative process.
- Old Hat requests print projects be done with 3 rounds of edits, and getting all eyes on the piece early to provide input will help prevent multiple rounds of edits.
- Turnaround time is based on the type of changes needed. For small text edits and schedule changes, 24 hours is adequate time. For design/layout issues that require more time, 2-3 days might be necessary for turnaround.
- For projects with schedules, it’s best to send all final schedule edits just before the project is ready for delivery.
5. Production of Deliverables
Objective: To get the approved project prepared for final delivery.
- Old Hat will prepare final files per the specifications provided.
Objective: To get the final project files to the production company, or the client.
- Old Hat will provide final files to the client or printer via ftp, dropbox or other preferred upload method.