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You wouldn’t send your team out on to the field without a game plan. Why treat your marketing efforts any differently?

After working with more than 150 sports organizations, we’ve seen what works and what doesn’t. We know that despite some common challenges, there’s no one size fits all solution to driving attendance, fundraising, or improving a program’s image.

It’s time to start approaching your marketing efforts the same way you approach each game and each season: with a solid understanding of how to win and a playbook that will help you get points on the board.

Sports180 Process

The Sports180° Process takes a proven, research-based approach to get to the heart of your unique position. We’ll help you understand your program’s strengths and opportunities, your fans’ behavior and decision-making process, and the plays that are most likely to work for you internal development, marketing and creative staff. At the end, you’ll have a refreshed brand identity and a strategic marketing plan that will help you meet your goals.

The Workshop & Research
The Workshop & Research

How we uncover insights

Phase 1:


The Findings & Recommendations
The Findings & Recommendations

How we diagnose & prescribe

Phase 2:



A Tangible Direction
A Tangible Direction

How we reach your fans,
alumni & donors

Phase 3:

Game Day




You can’t judge your opponents based only on what you think you know about them. Instead, you watch tape and scout them as much as possible to make informed decisions about your own strategy.

Here’s how Old Hat can help you do the same for your marketing.

  • Alumni surveys
  • Season ticket holder or former season ticket holder surveys
  • Community surveys
  • In-depth interviews of alumni or season ticket holders
  • Alumni/community focus groups
  • Gameday experience audits
  • Customer service audits
  • Data analytics
  • Census Data research
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