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Being a fan isn’t just about going to the game – it’s about keeping up with favorite teams, players and stats. If you want to sell more tickets, raise more money or gain more support for your program, you have to have a strong online presence.

Website Audit

Do you know how well your website is performing and what changes need to be made to optimize it? We do. Whether you’re trying to make the most of the site you currently have or need help figuring out what to do differently for your next website, we can help.

  • Site functionality review
  • Structure and content analysis
  • Interpretation of site analytics
  • User experience recommendations

Website Development

What’s the #1 place your fans go to buy tickets, your alumni go to connect, and your donors go for information? Your website. You can’t afford to have a site that is outdated or delivers a poor user experience. Old Hat designs award-winning websites that help you optimize your searchability, drive traffic, elevate your brand and stay compliant with ADA best practices.

  • Website audit and strategic recommendations
  • Content development (as needed)
  • Site design
  • Site development and programming
  • Content management system training
  • Site launch planning and execution

Social Media Strategy

Social media can be a powerful tool for promoting your program, but only if you use it the right way. When you have multiple people contributing to your social media presence, you risk losing brand consistency and diluting the power of your social media presence. We can help you set boundaries, establish goals and maximize the return on your social media efforts.

  • Audit of current social media engagement
  • Audience persona research and recommendations
  • Guidelines for channel selection and engagement
  • Development of brand voice and tone for social media
  • Creation of brand guide for social media
  • Analytics tracking and reporting

Marketing Automation

If accomplishing more with less effort sounds good to you, you’ve come to the right place. Marketing automation can help you deliver important information to season ticket holders, send updates to donors, expand your cross-sell between sports and improve ticket holder retention – all without increasing your staff or workload.

  • Strategic recommendations for marketing automation use
  • Development of campaign strategy
  • Onboarding and program implementation
  • Email design and development
  • Analytics tracking and reporting
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