For nearly 20 years, Zac Logsdon has worked in and around the athletics industry, helping sports organizations drive attendance and improve their game experience. Zac got his start as a graphic designer for the University of Oklahoma Athletics Department before launching Old Hat in 2004. He has the unique perspective of having worked both within a major athletic department and also on the outside, having partnered with more than 150 sports organizations on marketing, fundraising and branding initiatives.

Zac is an adept and engaging speaker, having spoken at universities and conferences from coast-to-coast on topics such as Customer Service, Fan Engagement, Audience Segmentation, Marketing Automation, Brand Consistency and Digital/Web Trends, among others.

Recent Speaking Engagements:

  • NACMA - June 2016 - Using Marketing Automation to Generate Ticket Sales Revenue
  • 2016 Carolina Sports Summit - August 2016 - Fan Engagement
  • 2016 Big Ten Marketing Meetings - March 2016 - Marketing Automation
  • 2015 Fan Engagement Forum - February 2015 - Mobile, SMS, Email & Websites: Best Practices for Utilizing Various Platforms for Fan Engagement
  • 2015 Big Ten Marketing Meetings - March 2016 - Marketing Automation
  • 2015 Carolina Sports Summit - August 2015 - Sports Marketing Trends

Old Hat’s staff combines for more than 137 years of experience working in sports. Yes, we made that number up but it’s close, trust us. We’re experts in driving attendance and the things related to making that happen, from customer service to marketing and ticket sales to web/digital fan engagement. And as luck would have it, we also know how to talk. So if you combine our expertise with our ability to form words, you end up with a group of people qualified to speak at your next conference or event.