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With the magnitude of an athletic rebrand I am so thankful to be able to work with Old Hat! Their level of professionalism and knowledge was essential as a first-time rebrand customer. I could not be more satisfied with the process, communication, and accessibility they provided our team members. Taking our brand into this new era, while honoring our traditions, was a prime point of emphasis and their guidance through the process was critical to our successful transition. I would recommend Old Hat without reservation!

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- Kelly Wells, Director of Athletics -

LOGO & IDENTITY DEVELOPMENT

THE UNIVERSITY OF PIKEVILLE ATHLETICS

In the summer of 2020, the University of Pikeville Athletics Department selected Old Hat to create a new family of marks and custom typeface for UPIKE Athletics. We launched our 3-phase identity development process and in collaboration with the staff of UPIKE, unveiled new primary and secondary logos, along with a wordmark, sport specific marks, typeface and more on November 20, 2020.

EXISTING PRIMARY LOGO

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UPIKE BEARS NEW FAMILY OF LOGOS

PRIMARY & ALTERNATE PRIMARY

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SECONDARY

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WORDMARKS

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SPORT SPECIFIC MARKS

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CUSTOM TYPEFACE

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READ MORE CASE STUDIES