In 2013, Texas A&M embarked on one of the most ambitious stadium redevelopments in the history of collegiate athletics. Knowing that their passionate fan base needed a source for information about the project and a marketing tool to build excitement and help with fundraising for the project, the 12th Man Foundation turned to Old Hat to create what would become the most highly visited website of its kind. KyleField.com, which was retired a year after the stadium expansion was complete, helped raise nearly $500 million for the project and completely changed the way capital campaign websites were built.
Texas A&M University – The Redevelopment of Kyle Field
Strategy DevelopmentWeb & Digital