WE'VE BEEN DOING ALL THE TALKING - IT'S YOUR TURN!
info@oldhatcreative.com • Tel. [405] 310-2133 • 102 W Eufaula, Ste. 225 • Norman, OK 73069
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RESEARCH
STEP #1
At the heart of every successful plan and execution is the research that lays the foundation. For some projects, our research might be as simple as a conversation to clarify your vision and needs from a design perspective.
For more involved projects, we dive deeper—developing surveys, conducting creative or social media audits, or analyzing census data to uncover critical insights. No matter the project, we put in the work up front to make sure we’re hitting the mark and delivering exactly what you need.
GenFed Financial Website
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Discovery Session
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Audience Insights
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Website Prioritization
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Content Strategy
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Discovery Session
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Identified organizational goals and audience needs to inform strategy.
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Explored brand positioning and competitive landscape for differentiation.
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Audience Insights
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Defined personas with demographics, behaviors, and preferences.
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Addressed knowledge gaps and motivations to enhance engagement.
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Website Prioritization
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Focused on intuitive navigation and essential services like account opening.
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Highlighted mobile-friendly design and educational resources for users.
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Content Strategy
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Crafted a cohesive narrative that tells your brand story authentically.
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Developed actionable content that simplifies decision-making for users.
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STRATEGY
STEP #2
This is where the plan comes together and sets the stage for the creative work to follow. It’s all about taking the insights we’ve gathered and turning them into a clear, actionable roadmap that ensures we’re on the same page with our clients before things really get rolling.
Whether we’re crafting brand messaging, figuring out how to connect with your audience, or outlining the steps to bring the vision to life, this is where we make sure everything is lined up for success. It’s the game plan that keeps us focused and moving toward the win.
GenFed Financial Website
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Goals
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Recommendations
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Mood Board & Blueprint
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Wireframe Example
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Goals
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To create a seamless user experience that builds trust and encourages action.
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To position the website as a resource for education, consultation, and convenience.
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Recommendations
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Focus on clean design and intuitive navigation to improve accessibility.
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Prioritize mobile optimization and integration of key financial tools.
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Mood Board & Blueprint
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Used bold visuals and warm imagery to create an inviting and professional feel.
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Incorporated clean layouts with easy-to-digest sections and clear calls-to-action.
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Wireframe Example
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Highlighted key user paths with clear access to services like account opening and loan applications.
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Showcased a modular design that supports scalability and content reorganization.
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CREATIVE
STEP #3
The creative process is where everything comes to life. With the research and strategy in place, the vision becomes clear, and the creative work naturally falls into place. Whether it’s designing bold graphics, crafting compelling videos, or building an engaging website, the foundation we’ve laid ensures that every piece we create is purposeful and on target.
When you start with solid research and a strong strategy, the creative isn’t just pretty—it’s impactful, meaningful, and gets results. It’s the execution that makes all the hard work up front worth it.
GenFed Financial Website
OUR PROCESS
a case study: following GENFED FINANCIAL through the process
Looking for a team to craft engaging concepts, shoot on-site, and produce polished commercials or animations? You've come to the right place. From concept to completion, we bring your vision to life with exceptional video and animation services. Let us help you tell your story in a way that captivates your audience and leaves a lasting impression.
VIDEO & ANIMATION
WEBSITES
A great website is like a well-designed storefront—it builds trust, invites exploration, and drives action. If your site looks outdated or confusing, it sends the wrong message. We design sleek, intuitive websites that showcase your brand, engage your audience, and make every visit seamless and impactful.
Your brand is more than just a logo or a tagline—it’s the perception people have when they hear your name or see your identity. It’s the emotional and factual sum of how customers experience your presence. A brand is a gut feeling, an intangible essence that defines what you stand for.
The exciting part? Perceptions can be shaped. Branding gives us the power to redefine, realign, and inspire the way people see you. Through intentional messaging, compelling visuals, and strategic positioning, we help build a brand that resonates deeply and authentically with your audience—one that makes a lasting impact.
See our process for more about brand development
BRAND
DEVELOPMENT
Your identity is the visual heartbeat of your brand—the logos, icons, and design elements that make you instantly recognizable. From primary logos to secondary marks, commemorative marks and event branding, we develop visuals that are bold, versatile, and unmistakably yours. Think of it as the face of your brand, creating a lasting impression and bringing your story to life at every touchpoint.
IDENTITY
FACILITIES
Transform your space with impactful facility graphics designed to inspire and elevate. From bold wall murals to branded signage, we handle every detail—constructing the designs and working closely with installers to ensure flawless execution. Let us help bring your vision to life and create a space that tells your story.
RETAINER
Our retainer agreements give you a trusted design team at your fingertips, ready to step in whenever inspiration strikes—or when deadlines do. Whether it’s a fresh campaign, custom graphics, or something you didn’t see coming, we’re here to handle it all.
Don't see your logo? We have a solution for that.
