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Old Hat Partners with NACMA for Strategic Brand Initiative



Old Hat, a long-standing partner of the National Association for Collegiate Marketing Administrators (NACMA), is thrilled to announce its collaboration with NACMA on a strategic brand initiative. The primary objective of this endeavor was to elevate NACMA's image across various platforms while upholding the organization's logo integrity. Leveraging our expertise in visual storytelling and profound understanding of NACMA's mission played a pivotal role in steering this transformative process.


"As a board, we feel strongly that NACMA's brand identity is viewed on all of our platforms as best in class," said Brad Wurthman, NACMA President and Executive Associate Athletics Director, External Affairs and Advancement at Virginia Tech." Partnering with Old Hat Creative, a trusted partner to NACMA, on this important project led to exceptional results that will resonate with our membership."


Our leadership spearheaded the initiative, commencing with a comprehensive discovery phase. This phase included a productive listening session with a subset of the NACMA Board of Directors and a survey completed by the entire NACMA Board. Following the completion of the discovery period, our design team crafted the creative assets.


"Considering our near 20-year relationship with NACMA, we were honored to be approached to help elevate the brand of an organization that has been so great to us," said Zac Logsdon, Founder/CEO of Old Hat. "The board was phenomenal to work with and we look forward to the rollout of the redeveloped brand to the membership."


The conclusion of the process, once reviewed and approved by the NACMA Officers and Board of Directors included:

  • The addition of platinum to the NACMA logo, replacing the gold that was used previously

  • Standardized primary and secondary logos

  • Standardized color palette

  • New creative to use on web, social, print etc.

  • A standardized typeface

  • A brand guide to support all assets to ensure consistency

In the coming weeks, NACMA will transition digital assets on all platforms to match our style guide. To learn more about NACMA visit nacda.com/sports/nacma.

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