Old Hat Partners with NACMA for Strategic Brand Initiative
Old Hat, a long-standing partner of the National Association for Collegiate Marketing Administrators (NACMA), is thrilled to announce its...
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Old Hat
Feb 92 min read
Transformative Fan Experiences: The Impact of Video Board Animations and In-Game Entertainment
In the realm of sports marketing, cultivating a strong fan base is more critical than ever. (So we’ve once again turned to ChatGPT to...
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Old Hat
Feb 83 min read
Harnessing the Power of Hype Videos: A Game-Changer in Sports Marketing
According to ChatGPT, in the dynamic and fast-paced world of sports marketing, the battle for fan engagement is more competitive than...
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Old Hat
Jan 162 min read
Old Hat Bolsters Team with Key Hires
Old Hat Creative proudly announces the expansion of our talented team with the addition of two key members. We welcome Miles Miller,...
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Old Hat
Nov 3, 20233 min read
The Value (still) of the Classic Sports Schedule Poster: Continued Relevance in the Digital Age
In an era dominated by digital communication and the widespread use of the internet, it's easy to dismiss traditional promotional methods...
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Old Hat
Nov 1, 20233 min read
Maximizing Revenue and Attendance: The Power of Gameday Experience Audits
The data behind increasing revenue through improving your Gameday Experience As landscape of sports and entertainment continues to...
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Old Hat
Oct 31, 20232 min read
Revolutionizing Sports: Enhancing Fan Engagement and Driving Attendance with Artificial Intelligence
5 Ways Sports Organizations Should be Using AI to Drive Attendance and Increase Fan Engagement Athletics organizations, whether...
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Old Hat
Oct 30, 20232 min read
Crafting an Effective RFP for Facility Graphics – Maximizing Value for your Sports Organization
When it comes to facility graphics in a collegiate athletic department, an impactful, visually appealing environment can enhance team...
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Old Hat
Oct 27, 20232 min read
7 Key Points to Consider When Launching an Athletics Capital Campaign
When it comes to executing a capital campaign for a collegiate athletics program, there are several key factors to consider from a...
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Old Hat
Oct 26, 20233 min read
The Value of Brand Development in Collegiate Athletics
In today's highly competitive sports landscape, building a strong brand identity has become crucial for athletic programs. Investing in...
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Old Hat
Oct 25, 20232 min read
6 Current Trends in Sports Branding
In the ever-evolving world of sports marketing, one cannot overlook the importance of an organization's brand identity. Establishing a...
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Old Hat
Oct 24, 20232 min read
The Impact of Facility Branding in College Sports Recruiting
In the world of collegiate athletics, recruiting top-tier athletes is crucial for building successful sports programs. Universities and...
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Robert Smith
Jul 12, 20232 min read
Join the Creative Dream Team: Old Hat Seeking a Graphic Designer
Are you ready to take your love for sports and design to new heights? If you have a passion for creating visually stunning designs that...
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Old Hat
May 17, 20232 min read
Old Hat Continues To Grow & Establishes Full-Time Presence in New York City
As Old Hat Creative continues expanding the range of creative services and strategic support provided to its clients, its physical...
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Old Hat
Mar 29, 20232 min read
OKC Spark Launches New Team Website; Firing On All Cylinders As Opening Day Draws
Old Hat Creative Providing Marketing Muscle For Professional Softball Franchise With less than 100 days to go before its inaugural season...
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Old Hat
Mar 6, 20232 min read
Bring Added Energy & Excitement To Your Arena Through 3-D Projection Videos
Even though we are still weeks away from hearing Jim Nantz cue up “One Shining Moment” for what will be One Final Time (cue also,...
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Old Hat
Feb 15, 20233 min read
Old Hat Creative Celebrates The Beginning Of Its 20th Season
Like an idealistic youngster who set out to conquer the world, fueling those big dreams with a healthy dose of hard work, ambition,...
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Old Hat
Jan 31, 20232 min read
Old Hat Creative Takes to The Mat in Support of USA Wrestling and its Members
One of the most successful National Governing Bodies in American sport has chosen Old Hat Creative to develop a comprehensive strategy to...
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Old Hat
Jan 20, 20232 min read
Old Hat Bolsters Its Starting Lineup With The Addition of Mitch Baker
Old Hat Creative is adding another early-round draft pick to its starting lineup. With more than a decade of experience in brand...
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Old Hat
Jan 16, 20232 min read
Old Hat Swings For The Fences With Bat Around
If it involves a ball, a bat and a breakthrough opportunity for a sport, chances are Old Hat Creative has its mitts all over it. As...
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